Friday, March 21, 2008

Istilah-istilah dalam periklanan

Mashup

A mashup is a Web site that combines content data from more than one source to create a new user experience. The name "mashup" comes from the pop music term, which refers to two or more songs combined into a new song.

Social Media


Describes the online technologies and practices tahat people use to share content, opinion, insights, experiences, perspectives and media themselves. Social media use the “wisdom of crowds” to connect information in a collaborative manner. Social media can take many different forms, including Internet forums, message board,weblons, wikis, podcatsts, pictures and video. Technologies such as blogs, piture-sharing, vlogs, wall-postings, email, instant messaging, music sharing, group creation and voice over IP, to name a few. Examples of social media application are Google (reference, social networking), Last.fm (personal music), YouTube (social networking and video sharing), Second Life (virtual reality) and Flickr (photo sharing).

Social marketing

Social marketing has been defined as "the application of commercial marketing technologies to the analysis, planning, execution, and evaluation of programs designed to influence the voluntary behavior of target audiences in order to improve their personal welfare and that of their society" (Andreasen, 1995).

Social Media Optimization (SMO)

SMO refers to the process of refining a website (optimizing it) so that it's awareness and content are easily spread through social mediums and online communities by users and visitors of the website. This can include anything done "on-page" such as improving the design and usability of the website so that it becomes more compelling to users, in an effort to help them spread it through social media sites. The simplest example of SMO is represented by all the "digg this" and "add to delicious" icons and links that are all over the web today.

Viral marketing

Marketing phenomenon that facilitates and encourages people to pass along a marketing message. Viral marketing depends on a high pass-along rate from person to person. If a large percentage of recipients forward something to a large number of friends, the overall growth snowballs very quickly. If the pass-along numbers get too low, the overall growth quickly fizzles.
Buzz marketing

Buzz marketing is a viral marketing technique that attempts to make each encounter with a consumer appear to be a unique, spontaneous personal exchange of information instead of a calculated marketing pitch choreographed by a professional advertiser.
Vblog

Vlog or Vblog. Short for videoblog. Refers to a blog that has video content.
Podcasting

A podcast is a collection of digital mediafiles which is distributed over the internet, often using syndicattion feeds, for playback on portable media players and personal computer The term podcast, like "broadcast", can refer either to the series of content itself or to the method by which it is syndicated; the latter is also termed podcasting. The host or author of a podcast is often called a podcaster.

Contencasting

Contentcasting is set to be the new standard, enabled by RSS and a growing number of online users that are finding the only way to keep up with all the news and information they care about is to subscribe to feeds and access it that way. Contentcasting will relate to videoblogs, audio podcasts, and frequently updated content in any area of the site - from a blog to a newsroom.
Word of Mouth Marketing (WOMM)

Word of mouth is a pre-existing phenomenon that marketers are only now learning how to harness, amplify, and improve. Word of mouth marketing isn't about creating word of mouth. It's learning how to make it work within a marketing objective.

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